
Office Systems,
Inc. is now Office Peeps! The
Watertown, SD-based company recently unveiled a new retro-inspired identity.
Starting with the
logo, Office Peeps has also rolled out the new look on their website,
storefront signage, and print materials. A teaser newspaper campaign slowly
revealed the company’s new identity during the week of the unveiling.
Insight Marketing
Design was excited to rebrand the 50-year old office sales and service
business. We created a complete array of integrated campaign components.
"We learned
that the company’s greatest value and strength was its employees,” said Insight
Principal, Candy Van Dam. “The rebranding puts the emphasis on people, rather
than products.”
Not that products
aren’t important. Office Peeps carries over 50,000 products, and offers them at
competitive, low prices. “By being part of buying groups, Office Peeps’
purchasing power rivals that of any mass merchandiser,” said Van Dam.
“But because the
staff is so experienced, many with 20 or 30 years at the company, they really
know the products – and the customers – inside and out,” she said.

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